Tuesday 8 November 2011

25th October 2011

   I have now analysed the magazine 'Billboard'. Billboard Magazine, based in the U.S, features news on music and celebrities within the music business. The masthead title 'Billboard' comes from the 'Billboard Hot 100', which is the name of the music charts in America based on sales, downloads and airplay. This instantly makes people know what the magazine is about as it has a direct link to music. The name 'Billboard' is also related to advertising and can imply 'big'.
   Billboard does not feature a particular genre of music, instead it is filled with the most popular music which dominates the charts each week. An issue of the magazine is released every week.
   The masthead title is again placed across the top, so that it can be seen on magazine stands. The font colour is either white or black depending on the background colour for the particular issue. For this issue shown to the left, white has been used as it contrasts with the background.

   This magazine also has the main image on the front cover overlapping the masthead on the majority of its covers. Despite this the title is still recognisable. The four colours red, orange, blue and green fill the circles in the text of the masthead. These make it stand out more and give it a more signature look. On some issues, such as the one shown to the right, the same green from the masthead has been used as the font colour for some of the plugs. This makes the particular plugs stand out and look more important so people will look at them first.
   The plugs on this magazine are arranged around the main image. The majority of these appear to reside on the left of the cover, however, the main plug which matches the image on the front cover tends to be on the right.

I have chosen to look at this magazine as it is something which I feel I would buy if it was also sold within the UK. The music genres shown within this magazine are very similar to what I wish to have in my magazine. As pop music takes up a good majority of the charts, I think that my magazine will have a very similar target audience to this one. I believe that the appearance of this magazine is unisex and follows a similar, sophisticated layout which I would like to achieve on my magazine.   







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